Marketing and Advertising

Marketing is vital to a paper’s success. The marketing team is responsible for promoting Activate and increasing the student readership of our fabulous paper.

Advertising involves getting clients to advertise in Activate in order to earn money so that Activate can continue to be printed. Advertising is also about dealing with clients, sales and maintaining a professional and efficient relationship with advertisers.

If you decide to join the marketing/advertising team you’ll be expected to attend one meeting a week. I will send emails to remind you of meetings and important deadlines which means it is essential that you check your email daily!

Marketing requires you:

• To distribute Activate every second Thursday to various designated destinations.
• To put up posters around campus advertising Activate’s latest edition.
• To, on the morning of distribution, spread the word that Activate is coming out.
• To come up with creative ideas and innovative ways to advertise Activate.
• To be involved in the organisation of a cheese & wine, an end-of-year function and possibly a fund-raiser party.
• To be the face of Activate and to be passionate about the product in order to make everyone else passionate about our amazing paper.

Advertising requires you:

§ To approach clients and sell Activate to them in order to get MONEY!

§ To be professional and organised because this is business and letting the customer down means a bad reputation and a loss of MONEY.

§ To be polite but pushy. Make sure deadlines are met and the adverts are in for paste-up.

§ To try to get sponsorship and freebies for self-glory and, of course, the benefit of the team.

Without marketing and advertising Activate would have little readership and hardly any money! Marketing and advertising is not journalism; it is business, ideas and creativity. Out there in the real world, the majority of advertising takes place in the media. This team is for all kinds of students from any faculty and the more diverse the team, the better the creative flow! Be prepared to work but don’t stress, this section is not overly demanding. You could join another section as well as marketing/advertising and still have time to go to the rat regularly!